We know that Indian fashion is changing at a very high speed, and every day a new fashion trend is coming out. With the internet and social media, anything can be fashionable and aesthetic. Even the big showrooms are now giving the content creators a space to showcase their clothes in a more modern way, which is why they have so much value. But now some Indie Fashion Brands are also coming out.
Here are 7 Indie fashion brands that should be on your radar and in your closet.
1. Urban Suburban
Starting from – Rs 4000
Urban Suburban is an indian indie brand that works in Western fashion, mixing it with indian style, to have a variety of clothes from tropical to regional clothing. They were also featured by some famous indian celebs like Kiara Advani, Prajakta Koli, etc.
2. Urban Monkey
Starting from – Rs 1,500
Urban Monkey is now making its appearance in the indian market. They are famous for their street style wardrop they have also featured on Shark Tank. They are more into Genz style, so I recommend that you check out their website.
3. Doodlage
Starting from – Rs 4,000
Doodlage is one of the most unique and unheard indie brands of all time. They believe in more sustainable or best out of waste. This helps in the recycling or reusing of these clothes. Their cloth quality will not feel like it is reused or recycled. One of my cousins has brought one for himself. He likes it very much.
4. Buna Studio
Starting from – Rs 15,000
With its neutral palette, clean cuts, and soft cottons, Buna is all about calm, contemplative fashion. It’s perfect for the “artsy indie” crowd. A staple at film fests and screenings, it’s subtly shaping the more minimalist arm of indie fashion brands. They are also famous for their handloom & Mulmul Cotton fabric.
5. House of Masaba
Starting from – Rs 20,000
House of Masaba blends bold prints with modern-traditional flair. A celeb fave, Sonam Kapoor to Neena Gupta, this label defines quirky chic in Bollywood fashion circles. The quality of their product is excellent. I know that many of my friends brought their collection, although it’s an expensive end of the market.
6. House of Chikankari
Starting from – Rs 1,000
House of Chikankari is one of the best chikankari kurta sets. They also feature some well know indian celebs like Kareena Kapoor, Sonakshi Sinha, and Vidya Balan on their website. They have a variety of options from kids’ collections to Adult collections.
7. Suta (Suta Bombay)
Starting from – Rs 3,000
Suta is an Indie Fashion brand, they have the most variety of indian wedding collection, also you can pair it with some good accessories like a tote bag for fashion, you know. I have gifted a set of tote bags and Saree to my sister, it has cost me around 5000. I must say, at first, I thought the price was too much, but after receiving the parcel, I think it’s worth it because the tote bag is handmade, also saree fabric is top-notch.
I have used and experienced these platforms myself. Their services are good if you want to buy something good, then you must check out them out first. I personally think we must give our indie Fashion brands a chance to shine.
FAQ's
Which Indie brand is best for everyday streetwear?
Urban Monkey is the go-to brand for street style. Famous for their appearance on Shark Tank India, they specialize in Gen-Z favorites like oversized tees, hoodies, and skate-culture-inspired caps.
I want to wear what Bollywood celebrities wear, where should I shop?
If you want the “celeb look,” House of Masaba and Urban Suburban are frequently spotted on stars like Kiara Advani and Sonam Kapoor. For a more traditional celebrity vibe (seen on Kareena Kapoor), House of Chikankari is the perfect choice.
Are indie fashion brands more sustainable?
Most indie brands prioritize sustainable practices such as small-batch production, eco-friendly fabrics, ethical sourcing, and reduced waste compared to fast-fashion brands.
How can I be sure about sizing and fit?
Most indie brands provide detailed size charts and product descriptions. Some also offer customer support or virtual consultations to help you choose the right fit.