India’s fashion scene is undergoing a quiet revolution — and it remains off the post-luxe catwalk. It is blossoming on styles from the streets, from Instagram feeds, and slow-fashion pop-ups. While the highlights still go to the international labels, a wave of indie fashion brands is slowly redefining being stylish, responsible, and culturally grounded.
These homegrown labels are defining style with the use of heritage craft, gender-fluid silhouettes, and conscious manufacture. These have recently started to set Bollywood fashion trends, with stars rejecting the cliché designer routes to something original and grounded.
Here are 10 Indian indie fashion brands that should be on your radar – and in your closet.
The Loom
Based in Delhi, The Loom champions slow fashion with handloom saris, chikankari kurtas & fusion sets—loved by Vidya Balan & Dia Mirza for their timeless elegance and quality.
Bunaai
Jaipur-based label known for vibrant florals & flowy silhouettes—seen on influencers & romcoms alike. A go-to for semi-casual festive wear with a fresh, ethnic-contemporary twist.
House of Masaba
House of Masaba blends bold prints with modern-traditional flair. A celeb fave—Sonam Kapoor to Neena Gupta—this label defines quirky chic in Bollywood fashion circles.
4. Jodi
Founded by ex-fashion editors, Jodi redefines hand-block prints with vibrant co-ords & relaxed fits—an earthy, eclectic red carpet fave à la Radhika Apte & Kalki Koechlin.
5. The Summer House
Minimalist and sustainable, The Summer House uses organic fabrics and zero-waste methods—favoured by understated style icons like Konkona Sen Sharma and Tillotama Shome.
6. Buna Studio
With its neutral palette, clean cuts, and soft cottons, Buna is all about calm, contemplative fashion. It’s perfect for the “artsy indie” crowd. A staple at film fests and screenings, it’s subtly shaping the more minimalist arm of Bollywood fashion trends.
7. Doh Tak Keh
This Mumbai label serves kitschy prints & 90s nostalgia—rickshaws, desi snacks & pop culture galore. A bold fave for music videos, edgy shoots, and the unapologetically fun dresser.
8. Torani
Torani’s emotional storytelling through design makes every piece feel like a memory. Inspired by Sindhi and Punjabi culture, the label’s dreamy saris and lehengas have been seen on Janhvi Kapoor and Kiara Advani. It’s where heritage meets high fashion.
B Label (by BOHECO)
This one’s for the eco-warriors. Made entirely with industrial hemp, B Label is sustainably setting new standards. Clean, gender-neutral silhouettes and breathable fabrics make it a quiet disruptor — a far cry from your average red carpet fare, yet increasingly visible in behind-the-scenes celebrity dressing.
InWeave
Affordable, experimental, and deeply rooted in Indian prints, InWeave offers everything from ikat tunics to quirky shrugs. It’s a favourite for costume designers working on indie films and web series, bringing regional textiles to the screen — and into the spotlight.
Bollywood Fashion Trends
The influence of these indie labels goes far beyond fashion week — it’s about redefining identity through fabric, fit, and purpose. As Bollywood fashion trends shift toward authenticity and sustainability, stars are reaching for labels that tell a story.
The next time you spot a striking sari in a movie or a breezy kurta in an Instagram GRWM, don’t be surprised if it’s from one of these rising indie powerhouses. Because in the age of curated style, wearing local is not just cool — it’s iconic.
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