10 Local Indie Fashion Labels You Should Know About

Here are 10 Indian indie fashion brands that should be on your radar – and in your closet.

1. The Loom

Based in Delhi, The Loom champions slow fashion with handloom saris, chikankari kurtas & fusion sets—loved by Vidya Balan & Dia Mirza for their timeless elegance and quality. Its collections celebrate India’s rich textile heritage while remaining versatile enough for everyday wear, office attire, festive occasions, and family gatherings. Bollywood personalities such as Vidya Balan and Dia Mirza have often embraced similar handloom-inspired styles, helping revive interest in timeless Indian fashion. For those who value premium fabrics, understated elegance, and clothing that supports artisan communities, The Loom is a brand worth discovering.

2. Bunaai

Jaipur-based label known for vibrant florals & flowy silhouettes—seen on influencers & romcoms alike. A go-to for semi-casual festive wear with a fresh, ethnic-contemporary twist. Whether it’s a summer brunch, a family celebration, or a wedding event, Bunaai offers versatile pieces suitable for a variety of occasions. Its lightweight fabrics and feminine designs have also made it a favorite among lifestyle influencers and content creators. By presenting modern ethnic fashion in an accessible way, the brand continues to shape evolving Bollywood fashion trends while appealing to women who appreciate both style and comfort.

3. House of Masaba

House of Masaba blends bold prints with modern-traditional flair. A celeb fave—Sonam Kapoor to Neena Gupta—this label defines quirky chic in Bollywood fashion circles. From statement sarees with quirky motifs to eye-catching lehengas and contemporary resort wear, every collection reflects creativity and individuality. Bollywood celebrities including Sonam Kapoor, Neena Gupta, Kareena Kapoor Khan, and many others have frequently worn the label, helping establish it as one of the industry’s favorite fashion houses. House of Masaba encourages people to express their personality through fashion while showcasing Indian heritage with a modern twist.

4. Jodi

Founded by ex-fashion editors, Jodi redefines hand-block prints with vibrant co-ords & relaxed fits—an earthy, eclectic red carpet fave à la Radhika Apte & Kalki Koechlin. The brand’s coordinated sets, flowing dresses, and comfortable separates are ideal for holidays, casual outings, and creative workplaces. Celebrities such as Radhika Apte and Kalki Koechlin have embraced Jodi’s understated style, making it a favorite among those who appreciate effortless elegance. By modernizing traditional printing methods, the brand demonstrates how heritage craftsmanship can remain relevant in today’s fashion industry.

5. The Summer House

Minimalist and sustainable, The Summer House uses organic fabrics and zero-waste methods—favoured by understated style icons like Konkona Sen Sharma and Tillotama Shome. Its collections feature refined silhouettes, earthy tones, breathable cotton, and elegant linen garments that are perfect for everyday wear. Every piece is created to encourage mindful shopping by promoting quality over quantity. Actresses like Konkona Sen Sharma and Tillotama Shome perfectly represent the label’s understated elegance, proving that simplicity can make the strongest style statement. For environmentally conscious consumers, The Summer House successfully combines sustainability with sophisticated design.

6. Buna Studio

With its neutral palette, clean cuts, and soft cottons, Buna is all about calm, contemplative fashion. It’s perfect for the “artsy indie” crowd. A staple at film fests and screenings, it’s subtly shaping the more minimalist arm of Bollywood fashion trends. Unlike Bunaai, Buna Studio follows a completely different design philosophy centered on simplicity, comfort, and mindful living. The brand is known for its neutral color palettes, breathable cotton fabrics, and relaxed silhouettes that make everyday dressing effortless. Its understated aesthetic has earned a loyal following among artists, writers, filmmakers, and other creative professionals who appreciate clothing that feels refined without being overly elaborate. Buna Studio is often seen at film festivals, independent cinema events, and literary gatherings, where its timeless style naturally fits the atmosphere. Rather than chasing bold trends, the label focuses on authenticity, comfort, and quiet elegance, making it an important part of India’s growing minimalist fashion movement and a subtle influence on evolving Bollywood fashion trends.

7. Doh Tak Keh

This Mumbai label serves kitschy prints & 90s nostalgia—rickshaws, desi snacks & pop culture galore. A bold fave for music videos, edgy shoots, and the unapologetically fun dresser. Mumbai-based Doh Tak Keh brings a fresh and playful perspective to Indian fashion by drawing inspiration from everyday pop culture. The brand’s collections feature eye-catching prints influenced by auto-rickshaws, roadside snacks, retro typography, classic cinema, and nostalgic Indian memories. From oversized jackets and colorful shirts to dresses and coordinated sets, every design is created for individuals who enjoy expressing their personality through bold fashion choices. Its vibrant aesthetic has made it increasingly popular in music videos, fashion editorials, creative photoshoots, and digital content creation. By celebrating local culture in a modern and artistic way, Doh Tak Keh proves that fashion can be expressive, entertaining, and deeply connected to Indian identity.

8. Torani

Torani’s emotional storytelling through design makes every piece feel like a memory. Inspired by Sindhi and Punjabi culture, the label’s dreamy saris and lehengas have been seen on Janhvi Kapoor and Kiara Advani. It’s where heritage meets high fashion. Every collection from Torani is designed to tell a story inspired by memories, folklore, family traditions, and the cultural heritage of Punjab and Sindh. The brand beautifully combines intricate embroidery, luxurious fabrics, soft color palettes, and handcrafted details to create garments that feel both elegant and emotionally meaningful. Its exquisite sarees and lehengas have become popular choices for weddings and festive celebrations, with celebrities such as Janhvi Kapoor, Kiara Advani, and several other Bollywood personalities frequently wearing the label. More than simply creating beautiful clothing, Torani preserves India’s cultural narratives through fashion, transforming every outfit into a wearable expression of tradition, craftsmanship, and timeless artistry.

9. B Label (by BOHECO)

This one’s for the eco-warriors. Made entirely with industrial hemp, B Label is sustainably setting new standards. Clean, gender-neutral silhouettes and breathable fabrics make it a quiet disruptor — a far cry from your average red carpet fare, yet increasingly visible in behind-the-scenes celebrity dressing. Created by BOHECO, B Label is dedicated to promoting sustainable fashion through clothing made entirely from industrial hemp. Hemp is one of the most environmentally friendly natural fibers, requiring far less water and fewer pesticides than conventional cotton while remaining durable, breathable, and comfortable. The brand focuses on gender-neutral silhouettes, minimalist aesthetics, and practical everyday essentials designed for conscious consumers. Although it is not commonly associated with glamorous red-carpet appearances, B Label has steadily gained popularity among stylists, artists, creative professionals, and celebrities seeking sustainable everyday fashion. The label demonstrates that style and environmental responsibility can coexist without compromising on design.

10. InWeave

Affordable, experimental, and deeply rooted in Indian prints, InWeave offers everything from ikat tunics to quirky shrugs. It’s a favourite for costume designers working on indie films and web series, bringing regional textiles to the screen — and into the spotlight. Inspired by India’s rich textile traditions, InWeave creates clothing that combines affordability with contemporary design and traditional craftsmanship. Its collections feature ikat tunics, cotton kurtas, colorful shrugs, and fusion wear that beautifully showcase regional weaving techniques in a modern context. Thanks to its accessible pricing, the brand has become a favorite among college students, young professionals, and independent filmmakers looking for authentic Indian clothing. Costume designers working on indie films and web series also rely on InWeave for garments that reflect everyday Indian life with authenticity. By bringing regional textiles into mainstream fashion, the brand continues to support local artisans while introducing more consumers to India’s diverse weaving heritage.

Bollywood Fashion Trends

The influence of these indie labels goes far beyond fashion week — it’s about redefining identity through fabric, fit, and purpose. As Bollywood fashion trends shift toward authenticity and sustainability, stars are reaching for labels that tell a story.

The next time you spot a striking sari in a movie or a breezy kurta in an Instagram GRWM, don’t be surprised if it’s from one of these rising indie powerhouses. Because in the age of curated style, wearing local is not just cool — it’s iconic.